I recommend websites built on the WordPress platform for the best SEO results.  WordPress has also become what I recommend as the best small business website builder and I’ll share with you some of my top reasons why in this article.  When I talk to small business owner with websites they typically fall into two categories; Either they have yet to create a website and are researching the best way to ceate one or they already have a webiste (or websites) but aren’t getting specific results they were after.

Five years ago I ran into a lot of small business owners who just wanted a website so they could but the www. (this is my site) on their business cards.  Most small business owners looking for the best way to create a website today are wanting more, and let’s face there is more to be had.  The simple reason I think WordPress is the best way to build a small business website is because it is the most efficient, flexible and search engine friendly method you can use.  I’m a small business owner myself and I usually don’t have much time to waste and It’s important to me to get results, WordPress let’s me do that.

What can a website do for a small Business?

Entreperneurs tend to be practical people when it comes to commiting time and spending money, they naturally want to know what a website will do for their small business before they invest their time and money in the website building process.  Every business is different and some businesses will benifit more than others when it comes to the usefulness of a website, but all business will share some common benifits.  If you are a small business owner you either offer a service, product, or advice and websites can do things for you that save time and money, and also things that make will make you more money. Here the top three useful results you can expect from a good small business website:

1. A good website will educate your customers and present solution options to their problems.
2. A good website will add value and pre-sell your products, services or consulting advice.
3. A good website is another way to introduce yourself and your business.

One of the things that makes WordPress the best small business website builder is that it is search engine friendly.  What does this really mean to your small business?  Good question, when potential customers are searching for a solution to thier problem and find your small business webste in the search results, you are engaged and positioned in the “pull marketing” or “attraction” marketing funnel. Let’s say you fix leaky basements and a potential customers searches “how to repair a leaky basement” and finds your site amoung the search results then clicks on your site listing.  Right then you have someone who is actively seeking a solution to his/her problem, a solution you provide.  On your site you could include common reasons basements leak and even how to check and see there are any quick “do it yourself” fixes to the problem.  If you offer a service that fixes the problem on site you could invite the visitor to call.  What if the visitor is in a different state?  One thing I’ve seen business owner do if find other contractors, or business owners and ask  if they are interested in recieving leads.  Some leads may be worth several hundred dollars.

Most companies offer more than one service and a small business Wordpess website is a great way for you potential customer to educate themselves as to what the most likely solution will be for them.   At least the website will allow you and your potential customer to have  a more intelligent conversation about the problem.  An informed customer is much easier to help than someone who has no idea of the problem.  Some business might find that website will reduce the number of on site visits which are costly.

Because WordPress is easy to update yourself you can offer past customer testimonials and introduce your visitors to yourself and your company.  Most successful small business websites also have a blog, which search engines love and give extra weight.  You can highlight projects or unique stories that relate to your business and add more value to visitors and potential customers.  Some small businesses can also sell products right from their websites and WordPress offers some easy ways to do this.

Best Small Business Website for SEO

Search engine optimization is key for  a small business website because it is what brings free traffic and actively searching customer to your site.  WordPress has performed well above anyother website builder that I’ve tried and I have the analytics to prove it.

The spike you see 2/3 across the grafic is when I installed WordPress on my website.  I immediately tripled my traffic and started earning more money on this small business website.  One of the top reasons WordPress is the best way to build a small business website is the site structure that the wordpress platform provides.  Most small business owners aren’t web developers and they don’t know how to program, that doesn’t matter with wordpress because it does all that for you.  WordPress is an open source software, which means the software is free.  Free isn’t always a good thing, but in this case it is. There is a huge comminity of develpers and freelancers who continually improve WordPress.  The functionality imporvements I’ve seen with WordPress in the just the last five years is amazing.

More Reasons to Use WordPress For a Small Business Website

Did you know you can change the entire look and feel of your small business website built on WordPress?  You can and it is easy.  WordPress themes or in my case “skins” allow you to change the entire lay out and look of your site with a couple clicks.  If you would like to learn more about WordPress or would like a new small business website feel free to get in touch via the contact page on this website, which is also built on WordPress.